Branding From the Heart

Ok ya’ll… I’ve been HINTING at this!  In fact, I think I’ve just flat out talked about it before but let’s just come out and really say it right here at the risk of repeating myself… yes friends, I’m re-branding and it just feels so good!

I love Bonnie, from B is for Bonnie Designs.  I can’t even begin to put into words what working with her has truly done for my heart and my soul. I met Bonnie at Creative at Heart in March.  Her talk on what it means to authentically brand from the heart rocked me to the core! I had been thinking of a brand refresh, something that could reflect some changes in my business.  Those of you that have been following me for a now probably already recognized a bit of a shift and growth in both my work and also in my focus.

When I started in this lovely/crazy world of photography, I just loved it all!  I wanted to shoot everything that I could and anything that anyone would allow me the honor to capture (because friends we always have to remember that it IS an honor when individuals allow us to capture them in front of our cameras).  But of course, as the way it is with most things with time, I started to find my place and I found where my heart truly lies… children and families.

I came to find my heart and I wanted everything about my “brand” to reflect what I was feeling!  

This is where Creative at Heart came in.  We really didn’t have the money to spare for me to go, but Tuck said do it… and I went.  I went to gain some insight on how to better plan for this new shift in business.  I went so I could understand how to better serve my clients when I had this much heart tugging behind at the strings and well Bonnie just “got me”.

It sounds so silly,  but when she spoke straight from her heart about her belief on branding and authenticity, he moved me so much that I cried.  I knew I needed her and so I contacted her right away when I got home.  (Right away meaning, I said hi hubs… it was amazing but let me tell you about this amazing girl and sorry but I have to get on e mail while I chat with you!)

My experience so far working with her… OH MY GOSH YA’LL.. It’s not just about my business, it’s also been who I want to be within my business!

Every time we talk, I just feel at peace and honestly that is a part of our vision:  peace!

We set out to really create a brand that is real, raw and endearing!  Those were my three words that I wrote down at creative and that I want to carry with me in everything I do.

I also wanted a sense of peace; something that when you see it you just exhale!  Exhale out all the day:  your tasks, your ‘to-do’s’, your ‘ I shoulds’s’,  and inhale your family, your moments, your gratitude, and your story!

I want colors in my life that just induce a sense of calm!  These days, especially as mommas, we are running around at a fast pace.  Life is fast and we are expected to carry out numerous roles and tasks each and every second.  I want a space where the moments can slow down.  I want a place to appreciate the seconds we have and where we can relax in them, where we can just breathe into them.

I want those moments to be real moments, not rushed ones that need to be something that they truly aren’t.  I don’t want perfect moments… I want real moments and real moments happen and can be appreciated when we can let go of ourselves!

We can be real and honest with ourselves, when we can truly let our guard down and be vulnerable.

I wanted colors that reflected a sense of safety so that maybe we can all embrace our imperfections and realize that when we drop off focusing on what isn’t and focus on what IS, we can feel free and grateful!  We can start focusing on others and love with a love that is more unconditional.

Here is a little sneak peek of our mood board!!  To be honest.. I had NO IDEA what a mood board was until Bonnie created this for me!  It’s a combination of the pins that inspired me and ya’ll, I truly want to frame it!

I love all the natural tones:  deep blues and grey’s!  The ocean and waves are so important to me and they are deep rooted into my childhood.  It’s only fitting that those beachy tones fold into my new brand.  If you aren’t convinced (especially since I fought these tones for so long) just take a walk into my house and you fill find they are everywhere, surfboards included on the walls!

We are far along and will be having a BIG REVEAL so so sooo soon!  Not only has Bonnie created an entirely new BRAND for me;  but she is also working on a website and blog!

Soo keep checking back as I will share some more elements next week (sneak peeks rock) and we will be revealing REALLY SOON with a few instagram give aways (who doesn’t love those!) and some launch week goodies and some local love!

Thank you Bonnie… for just being everything you are, heart and soul!  I wish the world had more beautiful souls like you!  I wish I could carry you with me and give everyone a Bonnie.  I think if everyone had a Bonnie, we would all have healed hearts!